Lempod review from a growth marketer

Ever heard of Lempod? Lempod is a tool that gets your LinkedIn posts more traction – adding likes and comments to your organic posts so that they get more visibility (impressions), raising your brand awareness and hopefully, generating interest in your brand, product or service. This Lempod review covers the benefits and downsides of Lempod, […]

Mistakes in Using AI for Marketing

Image from Freepik Artificial Intelligence (AI) has altered traditional marketing approaches. Businesses have started to leverage data-driven insights and automation for more effective and efficient marketing campaigns. AI can potentially optimize customer targeting, personalize content, and enhance customer experiences.  However, in the race to harness the power of AI in marketing, businesses often make critical […]

Getting started with GA4 – 5 things to do to make your data more accurate.

As Google draws the curtains on Universal Analytics, we’re all being forced to get to grips with GA4. And fast. Yes, they’ve given us plenty of notice and yes, we’re a bit too busy to learn another complicated Google data tool unless we’re techie geeks. These tools should have been built for marketers, yet when […]

My top marketing tools

As a growth marketing agency owner, everything for me is results driven. I saw a post the other day about how prioritising efficiency over quality gets more results. Yet, as a marketer, quality is key when creating content for clients. Make spelling mistakes, get promotional codes wrong, or take shortcuts with your design and it […]

B2B Demand Generation – 6 rules for success

The term ‘demand generation’ refers to the marketing process of creating demand or interest for a company’s products or services. A critical part of the sales and marketing funnel, get it right and you will be rewarded with a pipeline full to the brim of prospects, enjoy increased brand awareness and market penetration, and experience […]

How to automate LinkedIn connection requests

Whether you’re just starting out on LinkedIn and want to grow your network, or you’re looking to break into new markets and raise awareness with new audiences, automation tools really are a game changer in marketing. They will help you achieve your goals in a fraction of the time, including growing your LinkedIn network. Here […]

ChatGPT – 5 ways to use it in marketing

ChatGPT is the latest craze to hit the world of marketing. If you haven’t heard of it yet, then you’d better catch up quick – it’s already proving to be a game changer for marketing agencies (like The Blurb). Imagine a world where you can continue to deliver the same results for clients, but also […]

How to build and manage marketing lists

Transform your marketing conversion rates with better marketing lists. If you’re trying to grow your business, the use of targeted marketing messages that are relevant to your audience, just when they are considering buying, is a great way to convert more sales and boost revenue. Clever marketers focus their outbound marketing efforts on people that […]

Which email marketing tool?

You may be exploring your very first email marketing tool, looking for your next step with autoresponders and email automation or just looking for something that offers better design of landing pages in line with your brand. Regardless of where you currently are with your email marketing strategy, I am going to share with you […]

How to use autoresponders to convert more sales

Email is still one of the best methods we have of nurturing and communicating with your audience to progress leads along your sales funnel to the point of conversion. Email offers the benefits of being a low cost means of communicating to large audiences whilst enabling recipients to have an input into how and when […]