Major changes to Facebook and Instagram in 2020
In case you aren’t already aware, Facebook owns Instagram (IG). This means that when new features or major changes are announced, there is a possibility that they will be rolled out to both of these social platforms simultaneously. In early 2020 Facebook announced major changes to their platform, forcing users to adapt their posting behaviours […]
How to automate LinkedIn activity
The power of LinkedIn If you’re in business and you don’t yet have a LinkedIn account then you could be missing a trick. LinkedIn is the equivalent of Facebook for business; a professional platform to network and connect with like-minded individuals, encompassing industry groups and forums that act as a rich information source and a […]
How to set up a LinkedIn profile
If you’re using LinkedIn for the first time for yourself or for your business then this article discusses how to set up a personal profile. You should also consider whether setting up a company page and product pages would be beneficial to your business as they enable you to promote news and product enhancements and […]
How to increase engagement rates with LinkedIn
Utilising LinkedIn as a marketing tool for your business can deliver huge gravitas for your business and drive awareness of your brand if harnessed properly. However there is a lot of noise on LinkedIn, so how do you ensure that your contributions are seen by the right people to make the effort worth your while? […]
What is marketing technology?
Marketing technology is a term used to define the vast array of tools available to marketers to help them better research and promote their portfolio of products or services. They help businesses understand their target markets, the potential market opportunity, price points for products/services and how best to communicate messages to their audience in order […]
