How to automate LinkedIn connection requests
Whether you’re just starting out on LinkedIn and want to grow your network, or you’re looking to break into new markets and raise awareness with new audiences, automation tools really are a game changer in marketing. They will help you achieve your goals in a fraction of the time, including growing your LinkedIn network. Here […]
How to build and manage marketing lists
Transform your marketing conversion rates with better marketing lists. If you’re trying to grow your business, the use of targeted marketing messages that are relevant to your audience, just when they are considering buying, is a great way to convert more sales and boost revenue. Clever marketers focus their outbound marketing efforts on people that […]
Which email marketing tool?
You may be exploring your very first email marketing tool, looking for your next step with autoresponders and email automation or just looking for something that offers better design of landing pages in line with your brand. Regardless of where you currently are with your email marketing strategy, I am going to share with you […]
How to use autoresponders to convert more sales
Email is still one of the best methods we have of nurturing and communicating with your audience to progress leads along your sales funnel to the point of conversion. Email offers the benefits of being a low cost means of communicating to large audiences whilst enabling recipients to have an input into how and when […]
Major changes to Facebook and Instagram in 2020
In case you aren’t already aware, Facebook owns Instagram (IG). This means that when new features or major changes are announced, there is a possibility that they will be rolled out to both of these social platforms simultaneously. In early 2020 Facebook announced major changes to their platform, forcing users to adapt their posting behaviours […]
How to automate LinkedIn activity
The power of LinkedIn If you’re in business and you don’t yet have a LinkedIn account then you could be missing a trick. LinkedIn is the equivalent of Facebook for business; a professional platform to network and connect with like-minded individuals, encompassing industry groups and forums that act as a rich information source and a […]
How to set up a LinkedIn profile
If you’re using LinkedIn for the first time for yourself or for your business then this article discusses how to set up a personal profile. You should also consider whether setting up a company page and product pages would be beneficial to your business as they enable you to promote news and product enhancements and […]
How to increase engagement rates with LinkedIn
Utilising LinkedIn as a marketing tool for your business can deliver huge gravitas for your business and drive awareness of your brand if harnessed properly. However there is a lot of noise on LinkedIn, so how do you ensure that your contributions are seen by the right people to make the effort worth your while? […]
What is marketing technology?
Marketing technology is a term used to define the vast array of tools available to marketers to help them better research and promote their portfolio of products or services. They help businesses understand their target markets, the potential market opportunity, price points for products/services and how best to communicate messages to their audience in order […]
