Getting started with GA4 – 5 things to do to make your data more accurate.

As Google draws the curtains on Universal Analytics, we’re all being forced to get to grips with GA4. And fast. Yes, they’ve given us plenty of notice and yes, we’re a bit too busy to learn another complicated Google data tool unless we’re techie geeks. These tools should have been built for marketers, yet when […]

B2B Demand Generation – 6 rules for success

The term ‘demand generation’ refers to the marketing process of creating demand or interest for a company’s products or services. A critical part of the sales and marketing funnel, get it right and you will be rewarded with a pipeline full to the brim of prospects, enjoy increased brand awareness and market penetration, and experience […]

How to automate LinkedIn connection requests

Whether you’re just starting out on LinkedIn and want to grow your network, or you’re looking to break into new markets and raise awareness with new audiences, automation tools really are a game changer in marketing. They will help you achieve your goals in a fraction of the time, including growing your LinkedIn network. Here […]

ChatGPT – 5 ways to use it in marketing

ChatGPT is the latest craze to hit the world of marketing. If you haven’t heard of it yet, then you’d better catch up quick – it’s already proving to be a game changer for marketing agencies (like The Blurb). Imagine a world where you can continue to deliver the same results for clients, but also […]

How to build and manage marketing lists

Transform your marketing conversion rates with better marketing lists. If you’re trying to grow your business, the use of targeted marketing messages that are relevant to your audience, just when they are considering buying, is a great way to convert more sales and boost revenue. Clever marketers focus their outbound marketing efforts on people that […]