LinkedIn account verification – we tested creating new accounts in 2026

If you’re building new profiles on LinkedIn in 2026, the rules have changed. Especially when it comes to LinkedIn account verification. Not slightly. Fundamentally. At The Blurb, we’ve been testing new account creation across different use cases, browsers, and behaviours to understand what actually happens today, not what LinkedIn documentation says should happen. What we’ve […]

My email open rate dropped – here’s how I fixed it

I work for a SaaS company with a database of around 200,000 users, all managed through Mailchimp. Our email strategy was built around supporting and engaging those users. We invited them to product webinars to help them upskill and improve retention, kept them informed about new releases, and sent a monthly newsletter rounding up blogs, […]

Getting started with GA4 – 5 things to do to make your data more accurate.

As Google draws the curtains on Universal Analytics, we’re all being forced to get to grips with GA4. And fast. Yes, they’ve given us plenty of notice and yes, we’re a bit too busy to learn another complicated Google data tool unless we’re techie geeks. These tools should have been built for marketers, yet when […]