The Smart Marketing Consultancy
“There is no one silver bullet in marketing, there are a few. You just need to find them.”
If you’re in search of the silver bullet in your marketing strategy then this site probably isn’t going to be for you. I don’t believe that businesses can survive in the long term by relying heavily on just one marketing source. Whilst you may feel smug in the fact that you have a single, reliable lead source that serves you well, if that situation changes then you are at high risk of sudden business decline, or even worse. To ensure the longevity of your business you should always be exploring new marketing activities that will work well together to give you consistent business growth.
Every business should be able to identify at least a few marketing activities that will generate visibility of your brand, create sales leads for the business, offer strong conversion rates and also deliver a good cost per acquisition. Your efforts in identifying these will be rewarded and the benefits abundant:
- Your sales and subsequently your business will be much more resilient if you adopt a multi-channel approach. Should one lead source be impacted then your business won’t go bust overnight. Marketing resilience is key to establishing steady growth without risk to the business.
- You won’t get left behind the curve. As the way people buy things changes, you need to keep up with the trends and ideally be ahead of your competition to really win on the growth stakes. If your business doesn’t explore new channels then you may find that your leads dry up, and so will your business.
- The process of automating your marketing activities is when things get really exciting and when your growth can start to accelerate.
Discovering what marketing channels will work best for your business can be time consuming and costly though. And understanding what can be automated and what shouldn’t can get tricky, especially if you’re a business owner not a marketer.
The Blurb works with small, fast growing businesses to discover marketing technologies that work to scale results. We explore the applications and benefits of the latest and best technologies to scale your growth. A simple, independent viewpoint that will help you stay ahead of the game, and help your business stay ahead of the competition.
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